The above link connects to a great article on how Pepsi is re-vamping their old advertising strategy of using pop stars in their advertisements. With so many other drinks on the market competing against soda companies Pepsi is trying to appeal to generation X.
Monday, December 3, 2012
Religion advertising is usually pretty serious, but finding this advertisement it made me realize that churches are starting to use humor to attract the type of customers that they want. This is a great way to attract people who are turned off by your typical religious advertisements.
Friday, November 30, 2012
Now that over a week has passed it is interesting to look at the numbers from Black Friday. With stores starting their sales on thursday evening instead of friday morning sales rose, and more people shopped. It is surprising to me that so many people will leave their friends, family and loved ones on a day of giving thanks to go shopping. It also shows that consumers are getting more and more interested in great deals. http://www.csmonitor.com/Business/Latest-News-Wires/2012/1126/Black-Friday-record-Weekend-sales-up-13-percent