Monday, December 3, 2012

Pop Star Advertising

Pepsi Advertising
The above link connects to a great article on how Pepsi is re-vamping their old advertising strategy of using pop stars in their advertisements.  With so many other drinks on the market competing against soda companies Pepsi is trying to appeal to generation X.   

Religious Advertising

Religion advertising is usually pretty serious, but finding this advertisement it made me realize that churches are starting to use humor to attract the type of customers that they want.  This is a great way to attract people who are turned off by your typical religious advertisements.  


Great video from a great series called "The Story of Stuff". 

Friday, November 30, 2012

Pieces of April

Pieces of April was a slow moving tale about a girl who is slightly detached from her family, and invited them to Thanksgiving.  While making the dinner nothing goes right for her, and her family almost does not come into her house for dinner.  It does a great job of showing the stresses that people have over the holidays and the expectations that they put on themselves.  At the end it shows how everyone who helped her became her family for dinner, and through  her struggles she gained new friends.  She was also able to start fresh with  her family.  Lots of hidden consumer behavior messages in this movie, but was a slow movie to watch.   

Brand Loyalty

This is a great commercial about brand loyalty with Jerry Seinfeld.  Jerry is so loyal to the car brand that he attempts to bribe the first buyer for his place in line for the car.  Being the first one to buy this car is extremely important to Jerry.  This commercial uses this to attempt to show that their brand has followers that will do anything for the brand. 

Extreme Couponing

Perhaps on of the most extreme types of consumer behavior is extreme couponing.  If you can make it through a whole episode I worry about you.  So much money spent unnecessarily.     

Black Friday

Now that over a week has passed it is interesting to look at the numbers from Black Friday.  With stores starting their sales on thursday evening instead of friday morning sales rose, and more people shopped.  It is surprising to me that so many people will leave their friends, family and loved ones on a day of giving thanks to go shopping.  It also shows that consumers are getting more and more interested in great deals.