Thought this was an interesting way to market a yes vote.  Put all your energy into something that people feel strong about.  The way that these people used reverse psychology to sell people on an idea is brilliant.  

Here is a prime example of a product that didn't make it onto the shelves.  I don't understand how this new shoe from Adidas made it to the promotional stage in the first place.  ADIDAS pulls shoe from distribution

SNow Marketing

Saw this interesting read on ESPN on ski area marketing.  With such a tough winter for all the ski areas in the US thought it was an interesting read. 
http://espn.go.com/action/freeskiing/story/_/id/8043993/interview-jackson-hole-chip-carey