didnt have an answer

I recently started a new job.  After years of working as a cook, i finally landed a job related to my studies.  I am doing Sales and Marketing for Lone Peak Brewery in Big Sky, MT.  I just did my first sales trip to Billings on Tuesday and while riding around with the distributor he asked me what my marketing plan was.  I did not have an answer.  I am  hoping to put this plan  together in the next month, but i am looking forward to this class to help me answer that question the next time it is asked.