Patagonia

Patagonia and EnvironmentI have always admired Patagonia and their commitment to the environment, and how they use this as a marketing tool.  Their first ad campaign of "Dont buy this Jacket" caught my attention right away.  It went on to tell about the carbon footprint that buying one jacket leaves, and that if you already have a jacket that works, you dont need to buy a new one.  Its nice to see a company telling consumers that they dont need to buy more than they need.  Its great to see that this message has led to increased sales.