Saturday, May 26, 2012
Patagonia and EnvironmentI have always admired Patagonia and their commitment to the environment, and how they use this as a marketing tool. Their first ad campaign of "Dont buy this Jacket" caught my attention right away. It went on to tell about the carbon footprint that buying one jacket leaves, and that if you already have a jacket that works, you dont need to buy a new one. Its nice to see a company telling consumers that they dont need to buy more than they need. Its great to see that this message has led to increased sales.
Friday, May 25, 2012
While searching around youtube for a blog entry today i came across this old bit from Bill Hicks. Always been a fan of his comedy and this had me laughing really hard. especially when he talks about the marketers taking his anti-marketing rant as marketing in itself. Warning: language is a bit off-color. Bill Hicks on Marketing
Friday, May 18, 2012
I recently started a new job. After years of working as a cook, i finally landed a job related to my studies. I am doing Sales and Marketing for Lone Peak Brewery in Big Sky, MT. I just did my first sales trip to Billings on Tuesday and while riding around with the distributor he asked me what my marketing plan was. I did not have an answer. I am hoping to put this plan together in the next month, but i am looking forward to this class to help me answer that question the next time it is asked.